TATI EDITORIAL THESIS
in collaboration with Laura Le Gal, Julien Loutrein & Maïa Toutlouyan.
fonts in use: Listz by Anatole Couteau & Sofia by Léa Bruneau, Digestive by Studio Triple.
Political emblem for some, cheap empire for others, it's clear that beyond its functional use, its low prices & its extreme products’ diversity, Tati is a part of the French culture & now a real symbol. Engraved in the collective imagination, this intergenerational brand has relieved & uninhibited many wallets becoming for some an integration portal. The store has managed to open borders that erected between the different social classes by becoming one of the first places of equality, diversity & sharing.